Social Media Trends Your Business Should Be Aware Of In 2023

By now, all business owners should be aware of how important it is to harness the power of social media. While going viral can bring you overnight success, it is also very important to stay consistent and make use of some of the latest trends that are in line with your business identity.

As experts in social media marketing in Western Sydney, the team at Esteem Media stays on top of all of the latest trends so that we’re able to offer our clients a quality service. Keep reading to learn about five social media trends that your business should be aware of in 2023.

Brand Authenticity Is Essential

Social media users are tired of seeing nearly identical ads from different companies. What they really want is to see true brand authenticity. This means being transparent with your followers, showing off your brand’s personality and humour and giving them some behind-the-scenes content.

Having A Crisis Management Plan In Place

If your business were to encounter some sort of crisis, do you realise how badly things could play out on social media? This is why it is so important to have a crisis management team and plan in place. If things go awry, you are only going to look guilty if you simply ignore social media comments or delete your socials altogether.

Short-form Videos Still Rule

For the past year or two, short-form videos have become the preferred form of content, with longer videos and photos being left by the wayside. If you still haven’t experimented with making short videos to promote various aspects of your business, now is certainly the time to start.

Social Media Shopping Gains Traction

More and more people are shopping on social media. There are many social media platforms that allow you to create an online store on their platform, or add direct product links to your website.

Say Hello To BeReal

BeReal is one of the latest social media apps to explode in popularity. It requires you to share a real-time snap of your day, so this provides an opportunity to really show off your authenticity.

Are you looking for an expert team to handle your social media marketing in Western Sydney? At Esteem Media, we have years of valuable experience that sets us apart from our competitors. We have worked with a diverse range of different clients and would love to be part of your journey to social media success. Get in touch with us today!