23 Jan 3 Successful Digital Marketing Services
The rise of technology in the modern age means more people are spending an increasing amount of time online. This jump in screentime has led to a big boom in eCommerce. Every day more companies decide to take their business online. Due to this marketplace saturation and the breakneck pace of the internet, you have to move quickly to stay competitive in the digital world. If you’re looking to dive into digital marketing to boost your online business, here are three strategies to help get you started in the blink of an eye.
1. Search Engine Optimization
If you’ve been searching for a digital marketing company Sydney then you’ve likely come across the term SEO, but what is it and how does it work? When entering a term into a search bar, search engines determine which sites are most relevant to your search query. They do this by sending out crawlers to scan your website for things such as keywords, links, images and tags and use that information to rank the relevancy of your site based on the data within. SEO is the process of optimizing a website or webpage so that it ranks as high as possible on the search engine results page.
An innovative digital marketing agency Sydney will utilize both on and off-site SEO strategies to boost your ranking and get your website in the number one spot. This is vital to the success of your digital marketing strategy because three out of four internet users will never go past the first page of results. Considering most website traffic is driven by organic search results, the importance of a well-executed SEO strategy cannot be overstated.
2. Social Media Marketing
Did you know that Google has stated there is a link between social media activity and SEO ranking? Currently, there are almost 4 billion social media users worldwide who spend an average of 2.5 hours logged on every day. Those numbers are projected to grow even more in the next few years, making social media a booming marketplace that you can’t afford to miss out on.
However, planning an effective social media strategy takes a lot more effort than just hitting “post”. A successful digital marketing agency Sydney Australia will be more familiar with the nuances of each social platform and help you plan accordingly. For example, each social media website has a different demographic of users and unique peak times for posting. Your digital marketing company Sydney will help you determine who your target audience is, what platforms to use and when to post to achieve the highest engagement.
3. Web Design
Last but certainly not least, web design can make or break your digital marketing efforts. You can have the best digital marketing team in the world, but if your website is not optimized for the best user experience, you will not retain customers. Most customers will judge your website in less than 0.05 seconds, so hiring an effective digital agency Sydney to maximize user design and minimize load times is imperative.
Quicker load times can directly impact your sales numbers. A page that loads just 0.1 seconds faster can increase sales by almost 10%. Additionally, most people use a mobile device, such as a smartphone or tablet, to complete search queries. In fact, 87% of people use a search engine on their mobile device every day. This means that for the optimal user experience, your website must be designed for the mobile user. Your digital marketing agency Sydney Australia will help ensure that your website is accessible and engaging for all users.
Dipping a toe into the world of digital marketing can be intimidating. The internet is a vast, expansive online world and it can feel easy to become lost in it. With proper guidance from a digital marketing agency Sydney, you can map out a marketing strategy that leads to success. Contact an agent today to see where digital marketing can take your business.