Professional Google Ads Agency vs DIY Adwords

As a business owner, you’re probably always looking for ways to save a dollar or two when it comes to your business expenses. Sometimes that may mean taking on a few menial tasks yourself.

Here at Esteem Media, we are a professional Google AdWords agency in Sydney, and we have had many of our clients come to us after they have first attempted to handle their own AdWords … and failed.

Google AdWords is a truly incredible tool to generate new leads and put your business on the map, so you should be using this tool – even if it’s just in a small way to start with. In this article, we’ll look at some of the pros and cons involved in doing your own AdWords versus getting a professional team to handle it.

Is it Possible For A Business Owner to Handle Their Own Digital Marketing, Including AdWords?

Yes, it is certainly possible, and there are many business owners that successfully handle their own AdWords. However, most business owners that are successful in this arena have some experience in digital marketing and have the time to put into ensuring that their digital marketing is done right.

The Issues With Handling Your Own AdWords

While Google AdWords is considered a rather simple platform, it takes a lot of skill and experience to choose the correct keywords through proper keyword research and make the most of your marketing budget. Learning these skills can take a lot of time, which may eat into the time you need to spend on running your business.

Benefits Involved With Going Through A Professional Adwords Agency

  • Make the most of your AdWords budget.
  • Experience, fast and effective results.
  • Save yourself time and focus on other aspects of your business.
  • Enjoy peace of mind knowing that a professional is handling everything for you.
  • Have metrics presented to you in a coherent, easy-to-understand way.
  • See better results every month.
  • No need to experience a ‘teething period’ as you would if you were learning how to use the platform.

Are you looking for a reliable Google AdWords agency in Sydney to handle your AdWords and other digital marketing for you? We’d love to be part of your business’s growth journey. Please get in touch with us at Esteem Media today to begin discussing your marketing goals and budget.