The reality of modern digital marketing is that advertising has had to adapt not only to the rapid expansion and standardisation of the digital scape, but that traditional marketing pathways and strategies have become near redundant. Now, what used to be seen as a one-directional...
According to BusinessLive, “Sydney — Australia has eliminated the novel coronavirus in many parts of the country, its chief medical officer said on Friday.. Australia recorded just 38 cases of the coronavirus over the past week, with travellers returning from overseas and already in quarantine...
So you’ve got a digital presence and your SEO copywriter Sydney has been tasked with creating content to build on that presence. But how are your other digital marketing touch points contributing to the effectiveness of this content? At Esteem Media we know the importance...
Doing one-off Google Adwords is like doing a shot in the dark. It may hit the target but it pretty much gets lost all the time. Not only is building an Adwords account and campaign time-consuming, but it’s labour intensive too. Opting for one-off Adwords...
While digital marketing is streaming ahead at lightning speed, media companies in Sydney, like us at Esteem Media, are making the most of digital media and more specifically, videos. Did you know that an average person spends over 24 hours a week online? Of that, more...
There are hundreds of digital marketing companies in Sydney, so finding a reliable and professional agency can be quite a challenge. In this article, we’ve provided five important questions you should ask digital marketing companies before settling on the best fit for you and your...
Are you unsure whether you want or need a new website? This post lists the top 10 reasons that clearly indicate a new website is required. 1. Not Mobile-Friendly More people use mobile devices to access the internet these days than computers and laptops. Therefore, your website...
If your business is online or you have an online presence, then you want to get the word out about your brand any way possible. The more eyeballs you can get on your website, the better. Without traffic, your website or business might as well...
Your online presence is mostly dependent and boosted on churning out compelling and captivating blogs and website copy that capture the imagination of your website visitors. In a market congested with mediocre content, exceptional content will stand out like an Eskimo in the middle of...
Do you have sufficient time, resources and an adequate budget to manage your business social media platforms, watch your analytics, alter your strategy with data-driven insights and go viral? Your answer will most definitely be “NO.” In that case, now is the perfect time for...
